crear NEW DELHI: Telecome companies like AIRTEL , Telenor and Reliance Communication have sought a revenue share model from content creators - a demand that was strongly opposed by content companies as "unfair and unreasonable" and against the tenets of net neutrality. At an open house session called by Trai on the issue of net neutrality on Wednesday, telecom companies demanded commercial arrangements with content creators to further monetise their mobile networks. The telecom players have been pushing for a share of the advertising pie generated by content companies, saying that they have made investments in network and spectrum. However , content companies say that telcos gain due to the popularity of their apps and website that drive data consumption . The telecos plea was opossed by content creators and those representing not-for-profit organisation . save the internet volunteer and Medianama founder Nikhil Pahwa re
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